Building your Brand & Backend

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Step 3

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Magic Mornings

Now that you’ve mastered the client experience, it’s time to grow your business with confidence.

In Step Three, you’ll dive into branding and marketing yourself as a travel professional, while building smart, efficient, back-end systems to support your success. You’ll discover how to streamline your operations, stay organized, and use tools like TERN to manage client details, payments, and communication — so everything runs smoothly and you get paid on time, every time.

Pretty soon, your process will be running smoother than a Mickey Bar on a hot Florida day! 

Branding Board

Chelsea Question 

Downloads

Step 3: Building your Brand and Backend

"I only hope that we never lose sight of one thing — that it was all started by a mouse" 

- Walt Disney

MArketing

Getting your name and work out there has never been easier with several social media platforms available to you in order to reach an audience. It takes time and consistency, but these free platforms are an amazing way to get eyeballs on your business with little to no investment! 

Gaining Trust through SOcials

Social Media

segment one

  • Be authentic
  • Film on 4k and 30fps 
  • Utilize .05 and the back camera for some selfie shots
  • Get your face and personality on the camera, so people can get to know you! 
  • Share a mix of value and fun
  • Follow trends, and put your own spin on them
  • Be consistent! 

Social Media Marketing Tips

  • Target audience: 35-50 years old
  • Facebook Groups are helpful here! 
  • Use groups to share tips and subtly plug your planning expertise. 
  • You can use content here from Insta and Tiktok. 

Facebook

chapter one

How to use social media to build your business

STart Your FAcebook

MMV FACEbook

  • Target audience: 30-45 years old
  • Share images and short form videos. 
  • Reels and carousels get large views.
  • Post 1-2 times a day for best results.

Instagram

chapter Two

MMV Insta

Start your Insta

  • Target audience: 25-35 years old
  • Short form videos up to 10 minutes.
  • More casual and relatable than Insta.
  • Very popular and easier to get seen. 
  • Post up to 4 times a day! 

TikTok

chapter Three

MMV TIKTOK

Start your TikTOk

  • This is a unique and under-used way to reach people.
  • You can attach blog posts or links to your guides here.
  • Create a beautiful travel aesthetic and original content to get more pins.

Pinterest

chapter Four

Start a Pinterest

MMV Pinterest

  • Second largest search engine.
  • Long form content.
  • Less used in the travel world, so could be  a great place to spend your time.
  • Catchy thumbnails matter.

Youtube

Start a Youtube

Disney Destinations Youtube

chapter FIVE

Other Ideas for Building your Business: 

Participate in local events and conferences. Host Disney movie nights or "favorite things" parties where you share Disney tips! 

Throw yourself into a local parade or volunteer at a school event you "sponsor." The sky is the limit!

Branding

This part is FUN! Explore our branding board for fun colors and fonts we love & icons and templates you can use to make your social media pop! 

Want Some Branding Help? We Have Something for You!  

Well, don't you look pretty! 

GRab our BRanding Board here!

pssst - 

segment Two

If you haven't discovered yet, we love using Canva! 

You can find all sorts of resources on Instagram and Youtube to help you learn this tool! We give you a lot of templates to copy and make your own, so don't miss out on those! 

And creating your own Canva system can be so fun! Guides, lists, and more — it makes the experience extra magical for your families! 

Canva

Putting our best foot forward

  • Access to beautiful, edited content ready to post and use for growing your business! 
  • Always growing and content is always being added to the folders. 
  • Features hotels, cruise lines, and tons of theme park content! 

The content in the Dropbox is yours to use while you are at Magic Mornings, but you cannot use it if you ever leave the agency. 

Company Dropbox

Access to lots of pretty assets

Note!

Access our dropbox here! 

TERN

TERN

SEGMENT Three

TERN is a platform that helps travel advisors manage their businesses. It includes tools for client management, itinerary building, payments, and commission tracking.

CRM: A centralized system for storing client profiles, trip details, and communication history.

Trip management: Build and organize trips with notes, reservations, and travel details in one place.

Payments: Collect credit card authorization forms and track client payments.

Commission tracking: Monitor expected and received commissions from bookings.

Team collaboration: Share templates, documents, and resources with your team.

Saves you time and keeps your business organized, helps you manage multiple clients and bookings efficiently, track commissions and advisor sales, store important documents and forms, and maintain clear communication with clients and your team.


Access TERN ONBOARDING DOC HERE

Your BTS Best friend

TERN Videos

Access form here

Building a Proposal in TERN
(coming soon)

When starting TERN, here are some great videos to begin with!

START HERE

SEGMENT Four

TERN offers live webinars as well as many Youtube videos to help you learn how to navigate their site properly. You can find them at the link below.

TERN Learning Events

How to Handle

LEARN TERN

Logging the trip

Keeping your system up to date is vital for your clients and also for your personal business. 

This is where all your trips will live and how you will also get paid. 

Once you have gathered your client's info, reservation number, etc — you will log the trip in TERN. Create an invoice, send a receipt to the client, and assign a task list! 

How to Log your tips & manage 
your commissions

Logging the Trip

segment five

A video walk-through of how to use TERN to log your trips! 

This document walks you through the steps to log your booking with a few helpful tips! 

This sheet takes you on a step by step path to using TERN to organize and manage your business. 

If you keep organized, you can better track your sales and trips

Commission Resources

COMING SOON

Coming Soon

COMING SOON

GEtting Paid

While I know you love what you do, it's important to be compensated for all your hard work and time! 


Chelsea, AKA our company Fairy Godmother, is your go-to girl for all payroll questions or concerns! Below, she has let us know a few important things to remember about payroll and housekeeping! 

Gain OFfice Support from Chelsea Here

SEGMENT Five

SEGMENT Three

  • Payroll is processed on the LAST business day of every month. You will receive that month's commission for bookings traveled by the 15th of the following month. 
  • Travel planners get paid after clients travel AND once we receive the remittance from our suppliers. This varies with suppliers, so if you did not receive a payment you expected, please be patient, we may not have received it yet.
  • Ticket-only bookings are the exception and may be paid out the same month the tickets are sold as long as they are commissionable.
  • If your payout is less than $100, you may receive it via Venmo.
  • Otherwise your payment will come from GUSTO (you will be invited to onboard when applicable).
  • You can track your payment and earnings in TERN. 
  • You are responsible for staying up to date on your bookings in TERN — we do not have the ability to track down some invoices.

Housekeeping Notes & Info: 

It was not in TERN and/or marked paid/due.




MMV hasn’t received payment from supplier yet. 




Your trip wasn't commissionable. 




Incorrect confirmation number in TERN.





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Reasons you may not have received your payout 

Get HelP

We truly have a passion and drive to help you succeed and achieve your dreams! And our community of travel planners will help support you on your journey to reaching those goals! 

How We Can Help

Dive into More Trainings on our VIMEO Account

SEGMENT Six

Send them this link here to leave a revieW

Don't forget to send your clients this form to fill out a review for your services! Then, you can share with all your followers and friends what an amazing job you did! 

COllect reviews to Build Credibility!

You did it! You are ready, and we believe in you! Head to our library to access all of the amazing resources we have built for you to grow your travel business! 

Head to The LIbrary to see Other resources

DISCLAIMER

the